Looking to collaborate with a marketing strategist.
A particular customer wants to buy our technical solution (B2B catalogue / order management / content marketing software tool) but needs to see a clear marketing action path for the time when the solution is launched, and measurable results, so they can be sure in 12 months they know the solution was needed. Which means they want help with their marketing strategy, mainly in the online sense. It's an established western EU-based fashion producer/wholesaler (~80 years old) that wouldn't change their offline ways easily, but they want to develop online, given a reasonable strategy. Their online basics are ok: fb, instagram, a blog etc., but currently they are not presenting their catalogue online, and are thus missing new leads. They are aware marketing expenses are expected but want to have a plan, and an estimate of the expenses and the expected ROI. In general they are flexible on what markets/languages should come in what order and what channels should be used. To summarize, they want to be guided into the digital world and make more sales as a result. The actual project will happen when the customer agrees to go forward.
If this collaboration works, it's possible to derive from the process a marketing strategy for the technical tool itself targeting similar companies and make the product a success.
Do get in touch If you think you are fit and have interest to discuss further.